Blog Two Grid

My three words for 2024

Instead of traditional New Year's resolutions, I prefer to choose three key words for the new year. This is a practice I have faithfully followed for years, and now it's time to reveal my three words for 2024, as well as a little about how 2023 went. What is the idea behind this? It's about choosing three words that will...
Read more

Thought leaders vs. public intellectuals

"The critic is the only independent source of information. The rest is advertising." - Pauline Kael Even though thought leaders generously share their expertise and avoid sales talk, their content is legally considered advertising, because the intention behind it is sales. This, of course, is a challenge for credibility, something critics of thought leadership point out. Thanks to the internet...
Read more

Hva er en tankeleder?

«A thought leader is someone with proven expertise and experience who isn’t afraid to share it with the world without direct compensation.»  – Jay Baer   Thought leader klinger nok bedre på originalspråket enn direkteoversettelsen tankeleder. Ifølge Språkrådet er opinionsdanner mer brukt, men det passer bedre på en politisk meningsbærer som ønsker å påvirke folkemeningen. Jeg mener tankeleder får frem nyansene bedre,...
Read more

A New Chapter: My Transition into Solopreneurship

After nearly 12 years in the consulting industry, I have finally taken the step and started Førsund Consulting AS, where I offer "marketing for hire" services. This means that you can hire me as your part-time marketing manager, interim CMO, consultant, or copywriter. Realized This Summer What I Wanted to Be When I Grew Up It was this summer that...
Read more

Fractional CMO: Bør du leie inn din neste markedssjef på deltid?

Eier eller driver du en startup eller liten bedrift, er det ikke sikkert at du trenger en markedssjef på fulltid. En erfaren CMO koster fort en million eller mer i året, og da er mye av budsjettet allerede svidd av. Stadig flere leier derfor inn en 'Fractional CMO', en senior markedsføringsleder som jobber rundt 10 timer i uka med å...
Read more